Accuracy over reassurance
I check that copy only promises what the product can deliver.
ABOUT / JAKARTA, INDONESIA
Leonard Kevin.
I’m a UX writer with 10+ years of experience shaping language for banks, fintechs, and chatbots. Today I use AI to turn writing standards into tools and take my own product ideas to working prototypes.
Career
BNI
UX Writer Manager · wondr, BNIdirect, and the writing standards system.
Moladin & Bank Jago
Senior UX Writer · Product language for regulated fintech and banking.
Kata.ai EARLY AI WORK
Conversation Designer & NL Training Specialist · Designed chatbot dialogue and built natural-language training data.
- Earlier
XION & BesokSabtu
Agency years · 2016 Citra Pariwara and Young Lions shortlists.
Download my CV
PDF coming soon.
How I work
Precision in Indonesian
I catch subtle shifts in meaning that can slip through when AI writes fluent Indonesian.
Standards tools can apply
I turn editorial judgment into rules, examples, and checks that teams and AI can use repeatedly.
What I work with
Design
Figma
Spreadsheets
Google Sheets
AI assistants
Claude
ChatGPT
Pick my brain.
Stuck on a line of copy, figuring out where AI fits, or just curious how I’d approach something? Bring me one question.
Your draft
For roles, projects, or a quick hello, email me at leonardkev93@gmail.com.
Frequently asked questions
What can I ask you about?
Bring a question about UX writing, Indonesian product copy, brand voice, or building with AI. If you’re stuck on a line, tell me what the user is trying to do and where the copy appears.
Can I reach out about a role or a project?
Yes. Tell me a little about your team, the problem you’re working on, and what kind of help you’re looking for.
Does this form send my message?
It prepares a draft you can edit. Choose Open in email to open it in your email app, then send it when you’re ready.